Last Updated on August 7, 2019
Salesforce’s AppExchange was introduced in 2006, and for the five consecutive years from 2013 to 2018 it has been named as #1 CRM with the revenue of total $120 billion. 46% of sales teams’ widespread use of CRM systems and 70% of Salesforce customers are using AppExchange solutions. When I read the above facts and figure, I come up with a question, are all the AppExchange solutions created equally?
Let me get you through in-detail.
PaaS – Platform as a Service has emerged as a disruptive delivery model for the IT industry. Growing from the SaaS model, PaaS integrates third parties to build applications to complement the core on the platform and fulfill the features and functionality of the platform.
There is one organization that has mastered the symbiotic software service is known as Salesforce. Its cloud-based platforms have unlocked numerous opportunities in the business technology sector. For the fourth straight year, Salesforce’s ground-breaking model has gained an award for their outstanding performance as “Most Innovative Company in the World” by Forbes Magazine. However, there’s a significant difference, products built with salesforce.com and products that are native to the Salesforce1 Platform. A native app that runs and built within Salesforce, whereas non-native application outside of Salesforce, through is trigger features, shares data and operates the functionality within the Salesforce.
What is a Native Salesforce Application?
When a Salesforce application is native, it entirely lives within Salesforce.org. You can consider the native app as an integral part of Salesforce, similar to chatter. As all the data are stored within Salesforce is customized, automated, and reported using the same tools such as custom fields, dashboards, and workflow rules. The core qualities of native application are;
- Developed on the Force.com
- 100% coded on Salesforce
- Make use of 100% Salesforce objects, either standard or custom objects
- There isn’t any additional proprietary API
What Is A Non-Native Salesforce Application?
On the other hand, there are non-native applications that do not live 100% the within Salesforce platform. It could have elements of the application within Salesforce that is making it “hybrid” app, but the app can be hosted somewhere that means the data may enter and leave the platform.
Why Does It Make Sense to Have an Application on Salesforce Native?
Salesforce has a globally renowned industry-leading platform that allows its customers to leverage the infrastructure support using their CRM application. So, when you invest in Salesforce CRM, it also lets you leverage the benefits of native applications that are secure and scalable. Native apps provide the same level of security as well as familiarity that Salesforce has built and it also eliminates the need to deal with multiple security policies and procedures. Salesforce native applications let your data remains yours and within Salesforce without the worry of it being sent an external server.
1. Native Apps share a single data store with Salesforce.com.
It means that you don’t have to worry about the data synchronization issue with data residing in a non-native application. Native apps also let you leverage the benefits from availability – avoiding connection issues, mirroring the reliable uptime or data loss between databases. Data stored on a single platform adds another benefit to increase the speed of accessing data, mining the data and generating reports, as there are no roundtrip transactions required with the data.
2. Investing in Salesforce only makes sense if you are leveraging the cloud platform.
Robust development capability let you have the top-of-the-line applications that are native. Salesforce admin already holds skillful knowledge and extensive expertise of the platform and have capability to run external applications. Beagle Research Group has recently shared the reports claiming. Native salesforce applications are safer to make and secure to have.
3. Salesforce.com is safer and more secure with native apps.
There is no more requirement to connect with third-party applications using APIs; your data resides in Salesforce and never leaves the database. Security is the first and foremost reason why Salesforce is so much famous and native applications using the same Salesforce.com security model eliminate the requirement to manage procedures and multiple security policies across the various systems. Keep into consideration, when it comes to evaluating the applications of your company to Salesforce.com ensure that your application is 100% native so you can firm in terms the performance of your process and security of your data.
Going native is the best option when it comes to achieving a seamless as well as cohesive business on a single platform. Native has numbers of benefits to offer, and there aren’t hidden costs, integration, and migration issue or you will have more value out of your Salesforce stack. Native applications provide you single UI, security model, and data model for your entire organization, and it also plays a crucial role in the data integrity vital for all the work from operation to accounting. A single-platform integration can be done through Salesforce architectural design as it allows data to move smoothly without any disruption. Instead of worrying for reliability and duplicate content, native apps let you customize and automate your salesforce system.
You must be doing the right amount of homework before adopting new technology, but when it comes to integrating it with your Salesforce CRM you don’t have to worry at all. Because native applications ensure additional security compliance, proper in terms of all the pieces and it has the superior performance of your processes and on the top of that make your Salesforce experience seamless. If you want to leverage the benefits of native application to streamline your financial workflow and comprehensive visibility from quote to cash process, then hire Salesforce developer from us to achieve the core capabilities of Salesforce native application.