Trusted By
  • Trusted By
  • mercedes
  • Warner Bros
  • disney
  • dubai bazaar
  • red bull
  • 3m

How Bacancy Helps You Get the Maximum Out of AI in Marketing?

Explore AI in marketing use cases/integrations to understand how cutting-edge technology is beneficial to scale your business, irrespective of size. Below are AI applications for digital marketing that an entrepreneur or digital platform owner can implement.

Programmatic Advertising

Programmatic advertising, powered by AI's hyper-precise audience profiling, transcends mass marketing. Your ideal customer receives the perfect message, optimized in real-time, thanks to AI's laser-focused targeting, maximizing engagement and ROI. Hire AI developers from Bacancy and let AI fuel irresistible relevance.

AI-Based Search Engine Optimization

We help rank your products and product-related information (blogs, articles, or guides) on Google using AI in marketing. Share your vision with our AI developers and let them leverage AI for digital marketing to make your product/service visible to your target audience.

We even help with content generation for your business through Artificial Intelligence and make sure it meets Google standards.

Chatbots/Virtual Assistance

Customer service always remains at its peak, irrespective of business verticals. Offering real-time and effective solutions to customers makes businesses customer-oriented and customers’ favorite brand.

Manually answering all the queries is technically and financially impossible, which is where AI comes to the rescue. Build software robots using AI in marketing to answer all customer queries in real-time and gain customers’ attention.

Audience Segmentation

Connect with our AI developers to build effective and conversion-oriented marketing campaigns using Artificial Intelligence. Besides, you can even expect customer division based on their interests and behavior and offer products/services accordingly. As a result, we will help build concrete marketing campaigns and uplift customer engagement with a boost in ROI.

Lead Generation

We help analyze your target audience using Artificial Intelligence and sort out the potential conversions. Moreover, our AI developer's tech expertise guarantees automating lead-generation tasks, meaning more time for your human brain to focus on building business strategies.

Customization in Marketing

Another AI integration in marketing includes personalization, meaning sending the right content (information) to the right audience. Giving a personal touch hooks customers and builds a healthy relationship - count on our AI developers for personalization.

With AI for marketing in place, customizing marketing efforts based on customers’ behavior or preferences is the task of minutes.

Behavioral Analysis

Depending on your customers' purchasing habits, our AI developers will segregate customers and offer them their preferred products/services. They will even help you know the transactional value, purchasing probability, and customer loyalty toward brands. So, let’s accelerate AI for marketing trends and ensure you precisely analyze customer behavior.

PPC Advertising

Why spend hefty capital on PPC advertising when everything can be done using AI in marketing? Place automatic bidding and ad placement and automate many more PPC tasks using Artificial Intelligence.

AI for digital marketing, especially PPC, helps optimize advertising campaigns, create dynamic ads, adjust bidding values, and ensure the more relevant keywords are covered.

Email Marketing

Email marketing ROI is $40-50 on every dollar spent, which means investing in email marketing is quite profitable. With persuasive subject lines, the chances of opening emails and the conversion rate increase. Hire AI developers to scale up your email marketing and expect maximum reward for your business.

Predictive Marketing

AI in predictive marketing helps on several levels, like knowing every detail about customer preferences, purchasing habits, demographics, website behavior, and social media interactions.

Besides, you can expect to know the percentage of customers leaving your brand, lifetime value, and who will purchase your products. Exploring AI in marketing could leave you behind your competitors.

Our Recent Case Studies of AI for Marketing

Check out these awesome solutions our experienced AI engineers have built for our valuable clients to solve real-life problems and help them overcome their business challenges.

AI Expertise and Trends We Follow for Marketing

Bacancy is known for having subject matter experts for every domain. We possess some essential expertise for digital marketing to deal with data, audience, and marketing campaigns. Below are some expertise you can expect from us.

Machine Learning

Machine Learning

We are well-versed with different ML algorithms, including supervised, unsupervised, and reinforcement learning to customize, anticipate, and optimize your content and marketing campaigns.

Data Analytics

Data Analytics

We aggressively gather data related to your target audience and products. Besides, our manpower possesses great command over data cleaning, warehousing, and visualizing to fuel Artificial Intelligence models and offer actionable insights.

API Integration

API Integration

For swift integration of third-party libraries into your existing systems, we can become your helping hand. Get in touch with us to know how we can help you with API integration leveraging our expertise in AI.

Natural Language Processing

Natural Language Processing

We even leverage Natural Language Processing to swiftly analyze text from data for sentiment analysis, content generation, and customer intent understanding.

Mapping Customer Journey

Mapping Customer Journey

With the help of AI in marketing, our AI developers can create solutions pressing the customers' pain points and convincing them to purchase your product or avail of your services.

How to Start Marketing AI Journey With Us?

As an AI development company, we have a team of experts excelled at digital marketing and cutting-edge technologies. With a great command over modernized tech, here is what our AI developers do when you connect with them.


Discuss Project Objectives

An introductory phase wherein there will be an exchange of information, including your business objectives, challenges you are facing, and expectations with Artificial Intelligence and our developers. On the other hand, our AI developers note down where your business is lacking and how it can be improved.


Recommend AI Possibilities in Your Healthcare Business

Upon noting all the challenges, our AI consultants propose several Artificial Intelligence opportunities that could not only overcome hurdles but also bring a dramatic change that you’d be happy with.


Get Started With the AI Implementation/Integration

Now, the action item begins where all the possibilities, verbal or visual, start to take tangible yet digital shape. Our AI developers, upon your agreement, start to refine your existing marketing campaigns using AI and other required cutting-edge technologies to deliver a growth-oriented outcome.

Get In Touch With Our Expert to Deliver An End-to-End Marketing Solution

We ensure you’re matched with the right talent resource based on your requirement.

Your Success Is Guaranteed !

We accelerate the release of digital products and guarantee your success

We Use Slack, Jira & GitHub for Accurate Deployment and Effective Communication.

Our Technical Expertise in AI Especially for Marketing

We use best-in-class tools, state-of-the-art technologies and modern approaches to scale up your business

Machine Learning & Deep Learning Random Forests Support Vector Machines Neural Networks TensorFlow PyTorch Keras Google Cloud AI Platform Amazon SageMaker Microsoft Azure Machine Learning
Big Data & Analytics Hadoop BigQuery Snowflake Tableau Power BI Google Data Studio Oracle Bluekai Adobe Audience Manager
Marketing Automation Platform HubSpot Marketo Pardot
Customer Relationship Management (CRM) Systems Salesforce Microsoft Dynamics 365 Zoho CRM
Programmatic Advertising Platforms Google Display Network Facebook Audience Network Amazon DSP
Social Media Management Tools Hootsuite Sprout Social Buffer
Data Visualization Tools D3.js Tableau Public Google Data Studio
API Integration Tools Zapier MuleSoft Anypoint Platform Workato
Cybersecurity Solutions McAfee MVISION AI IBM X-Force Threat Intelligence Palo Alto Networks Cortex XDR

Why Choose Us to Leverage AI in the Marketing Industry?

Look no further when you want quality, on-time delivery, zero-error work, and affordable AI developers. Bacancy believes in offering the best resources for project execution and promises to meet deadlines without flaws. From bug detection to deploying on your server, trust Bacancy for it. Not only that, but by partnering with Bacancy, we promise you:

AI in the Marketing Industry
  • Agile methodology
  • Flexible hiring model
  • Large technical pool with a wider tech stack
  • A team of skilled and experienced marketers
  • Stay updated with the latest trends in AI
  • Dedicated project manager support
  • Work at your time zone
  • Source code authorization
  • No contract lock-ins
  • Easy exit policy
  • 100% client satisfaction ratio

Frequently Asked Questions

Still have questions? Let’s talk

Artificial intelligence offers desired outcomes only if used wisely and smartly for your business. Considering the dependency on humans, you need a team of AI developers who can execute tasks without much hassle. Most companies have started opting for AI in marketing to stay ahead of the tough competition.

Startups need data to identify their target audience preferences and choices. AI in digital marketing helps startups build marketing efforts customized for each target audience and ensures the delivery of personalized messages. As a result, you can expect a boost in engagement and conversion rates.

AI in marketing optimizes your existing content and revamps your marketing efforts to abide by modern requirements. AI is constantly evolving and helping businesses improve their visibility and build effective marketing campaigns.

AI in marketing has several uses, like personalization, automation, forecasting, content creation, data insights, and many more. You can leverage any or all of them to promote your products or services. Connect with an AI development company for further details.