Bacancy Bacancy
  • Customers

      Fortune 500 Clients

      Verizon
      Verizon
      Franklin Templeton
      Franklin Templeton
      The Container Store
      The Container Store
      KPMG
      KPMG
      AdviceWorks
      AdviceWorks
      Bridgestone
      Bridgestone
      NatWest Markets
      NatWest Markets
      Shell
      Shell
      Bangkok Bank Ltd
      Bangkok Bank Ltd
      The Children's Place
      The Children's Place
      Edward Jones
      Edward Jones
      United Parcel Service
      United Parcel Service
      Academy Sports & Outdoors
      Academy Sports & Outdoors

      Case Studies

      React JS VueJS Angular JS React Native Flutter Full Stack
      Ruby on Rails Node JS Golang AI & ML Data Science Java
      Python Salesforce DevOps Block Chain Mobile App Embedded & Hardware

      Industries

      Information Technology BFSI Education Marketing & Advertising Manufacturing Retail Logistics & Transportation
      Healthcare eCommerce Public Services Travel & Hospitality Cloud Telecommunications Real Estate
      Explore All
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • what we do

      Experience

      Digital Workplace Services Product Enhancement

      Insights

      AI & Automation Data Analytics

      SAP Solutions

      SAP Consultation

      Innovate

      Robotic Process Automation Software Engineering Services Internet of Things (IoT) Data Science Artificial Intelligence Machine Learning

      Accelerate

      Cloud - Bacancy Combat Digital Process Automation Open Source Microsoft Dynamics Salesforce

      Assure

      Quality Assurance IT Staff Augmentation

      Embedded & Hardware

      Product Engineering Analog Design Services FPGA Engineering Service Wireless Design Embedded Software Design

      not list

      Hardware Engineering Power Engineering IoT Hardware
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • who we work with

      Industries

      Banking Financial services & Insurance Startups Oil & Gas

      not list

      Healthcare Life Science Real Estate & Construction Logistics
      bacancy

      Let’s grow together Partner with us

      get quote
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • about us

      Culture

      Agile Mindset Bacancy Values Bacancy Culture

      About Company

      About Us Leadership Team Awards & Recognition Infrastructure

      not list

      Customer Reviews Our Locations Partnership Media Coverage

      WE ARE

      GREAT PLACE TO WORK - CERTIFIEDTM

      Building and sustaining High-Trust, High-Performance CultureTM

      Bacancy Great Place to Work
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • technology

      Front End

      Angular Reactjs Vue.js UI/UX

      Platforms

      MS Dynamics Salesforce

      Back End

      Ruby on Rails Node.js Golang Laravel .NET Java Python

      Mobile

      React Native Flutter Android iOS

      Cloud

      AWS DevOps

      QA

      Automation Testing Software Testing

      Embedded & Hardware

      Embedded
      bacancy

      World-class expertise,Delivered

      get quote
      Explore All
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • PRODUCTS

      EV Products

      Battery Management System Motor Controller AC Charger Explore All

      not list

      CCS2 Controller DC Fast Charger AC Charge Controller
      bacancy

      Let’s grow together Partner with us

      get quote
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
hire developers

Bacancy

Bacancy represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™.

12+

Countries where we have happy customers

1050+

Agile enabled employees

06

World wide offices

12+

Years of Experience

05

Agile Coaches

14

Certified Scrum Masters

1000+

Clients projects

1458

Happy customers

  • Customers
      Case Studies
      • React JS
      • Angular JS
      • Vue JS
      • Node JS
      • AI & ML
      • Explore All
      Fortune 500 Clients
      • Verizon
      • The Container Store
      • KPMG
      • Academy Sports & Outdoors
      • Bangkok Bank Ltd
      • The Children's Place
      • Edward Jones
      • Franklin Templeton
      • AdviceWorks
      • NatWest Markets
      • Bridgestone
      • United Parcel Service
      Industries
      • Information Technology
      • BFSI
      • Education
      • Marketing & Advertising
      • Manufacturing
      • Retail
      • Logistics & Transportation
      • Healthcare
      • eCommerce
      • Public Services
      • Travel & Hospitality
      • Cloud
      • Telecommunications
      • Real Estate
  • What we do
      Experience
      • Digital Workplace Services
      • Product Enhancement
      Insights
      • AI & Automation
      • Data Analytics
      SAP Solutions
      • SAP Consultation
      Innovate
      • Blockchain
      • Software Engineering Services
      • Internet of Things (IoT)
      Accelerate
      • Cloud - Bacancy Combat
      • Digital Process Automation
      • Open Source
      • Microsoft Dynamics
      • Salesforce
      • Service Experience Transformation
      Assure
      • Testing
      • Resource Augmentation
      Embedded & Hardware
      • Product Engineering
      • Analog Design Services
      • FPGA Engineering Service
      • Wireless Design
      • Embedded Software Design
      • Hardware Engineering
      • Power Engineering
      • IoT Hardware
      • AL/ML
  • who we work with
      Industries
      • Banking Financial services & Insurance
      • Startups
      • Oil & Gas
      • Healthcare Life Science
      • Real Estate & Construction
      • Logistics
  • About Us
      About Company
      • About Us
      • Leadership Team
      • Awards & Recognition
      • Infrastructure
      • Our Locations
      • Partnership
      Culture
      • Agile Mindset
      • Bacancy Values
      • Bacancy Culture
  • Technology
      Front End
      • Angular
      • Reactjs
      • Vue.js
      • UI/UX
      Platforms
      • MS Dynamics
      • Salesforce
      Back End
      • Ruby on Rails
      • Node.js
      • Golang
      • Laravel
      • .NET
      • Java
      • Python
      Mobile
      • React Native
      • Flutter
      • Android
      • iOS
      Cloud
      • AWS
      • DevOps
      QA
      • Automation Testing
      • Software Testing
      Embedded & Hardware
      • Embedded
      Explore All
  • Products
    • Battery Management System
    • Motor Controller
    • CCS2 Controller
    • AC Charger
    • DC Fast Charger
    • AC Charge Controller
    • Explore All
  • Careers
  • Work @ Bacancy
  • Blogs
  • Resources
  • Customer Reviews
  • Contact
  • Get Quote

An Introduction To Your Security Token Marketing

An Introduction To Your Security Token Marketing
Last Updated on October 26, 2021 | Written By: Chandresh Patel
December 26, 2018 5 min read

Like any ideas that may come to your mind, even a project related to the launch of an ICO (Initial Coin Offering) should be disseminated with a good plan and an effective marketing strategy.

Planning a security token marketing strategy for your project from the first day is crucial and probably more than the product itself.

The first thing to do is learn the rules related to cryptocurrencies. For years, the world of cryptocurrencies has not been regulated for investments in Bitcoin-based startups, but it is precisely in the days when cryptocurrencies are undergoing major regulation by national bodies and as in the case of China or the most important banks in the world.

In July 2017, the SEC (the US security and money exchange agency) established that some digital currencies are actually securities. The Securities Act is very complicated, but you need to make sure you know at least the basics.

You will certainly need a lawyer to comply with the most complicated regulations, but a basic understanding of the relevant legislation will ensure that your company follows the laws from the beginning.

If you want to launch a successful ICO in the United States (for example), you need
to base yourself on the criteria outlined by the SEC.

The construction of the strategy:

  • Before you begin, be sure to answer these questions related to your security token:
  • How does your solution work?
  • What problem does it solve?
  • Why is a token the best solution?
  • What features does your solution have that makes it unique?

Once you have established why you should use a security token you are ready to build an ICO marketing strategy with the help of STO marketing agency to spread your project idea to your audience.

The steps to follow are similar to those necessary for the launch of an innovative startup: forming a team, carrying out market research, having a lean startup approach and filling a business model canvas, building a community and creating hype, intercepting the investors.

Security Token Marketing

The team: the true “face” of your project

If you have a blockchain-based product idea and plan to make a security token then you certainly will not be able to surround yourself with people who do not know anything about these technological innovations.

Usually, we rely on several subjects including: consultants, partners, sponsors, investors and project creators who are almost certainly part of the community in terms of blockchain and cryptocurrency.

The fundamental thing is to have at your side people with heterogeneous characteristics and adequate for your visionary idea.

  • Do you work in more countries? Is the application sector specific? Make sure you have people who speak all those languages ​​and have skills related to the relevant industry.
  • Your consultants should feel extremely involved in creating your success.
  • Your partners must be genuine: do not put random logos on your website if your idea is known by five people.
  • Be transparent: the names of your team members and their wealth of previous experiences should be public and visible.

In addition, make sure that you are all available to answer the questions of users who contact you: Slack, Skype, Hangout, Telegram, WhatsApp, WeChat and Reddit are tools that like many others can be used to give voice to your ideas in a direct way so that the people who consider the project interesting can have confirmation of its feasibility before investing.

You should also explain in a clear and concise way how the funds raised will be allocated in addition to the tokens themselves and the price of each (also indicates the maximum circulation of tokens in your crypto economy). If you and your team intend to withhold a large percentage of the token bid, explain the reasoning.

Know your market

The American scenario on projects related to security tokens under ICOs is still at the beginning and the potential that your project is unique is quite high.

If you are interested in launching a security token for ICO you should weigh certain factors:

  • My product what problems does it solve?
  • Are there conceptually similar products that are solving similar issues in other areas?
  • Who is my target?
  • Do I know exactly what I am doing and that the need is real?
  • Does anyone else think like me?
  • If you do not want to be part of more than half of ICOs failing miserably, it is critical that you know if your project is feasible, functional, sustainable.

Focus on your audience

The world of cryptocurrencies is still largely confused and misunderstood.
Shortly before the launch phase of your ICO, you will most likely talk to two distinct audiences:

Those who follow the cryptocurrencies since they were born and
Those who do not understand even the difference between Bitcoin and blockchain

The second group probably knows that the topics are hot, but they might not understand the technicalities.

It is up to you to create contents that are understood by those who read the terms Bitcoin or Blockchain for the first time.

The more people you intercept the more you need to be aware that whoever opens your landing page is not necessarily a tech-savvy user.

Identify potential investors

When you have established that your idea is valid and go out a moment from the virtual world and meet the faces of people like you who are interested in the world of blockchain and cryptocurrencies.

Participate in events, conferences and seminars on the topics: there, you can meet people excited about these innovations and compare yourself to see if they would ever use the solution you offer or if you already solve a problem with which they are struggling.

Ask questions, take notes, answer what you are asked in a simple and straightforward way and do not be afraid to make mistakes, because all of us are learning to understand this new and constantly evolving technological scenario.


Expand Your Digital Horizons With Us.

Start a new project or take an existing one to the next level. Get in touch to start small, scale-up, and go Agile.


Or
E-mail us : [email protected]

Your Success Is Guaranteed !

Related Articles

Blockchain Predictions
Chandresh Patel

January 28, 2019

Blockchain

Blockchain Predictions for 2019: The Potential Technology will Surely Revolutionize the World

By : Chandresh Patel

2019: Finally Blockchain Seems to be Travel in the Right Direction Following the Initial Coin Offer – ICO boom in 2017-2018 along with Cryptocurrency –...

4 Minute Read
Read More
HSBC, ING carried out trade transaction for RIL via blockchain
Rajiv Mehta

November 5, 2018

Blockchain > Technology News

HSBC, ING Carried Out Trade Transaction For RIL via Blockchain

By : Rajiv Mehta

In a first of its kind for India, HSBC and ING Bank Brussels have facilitated the trade finance transition with Reliance Industries and Tricon energy...

2 Minute Read
Read More
blockchain mvp development
Rajiv Mehta

September 7, 2018

Blockchain

What Is The Importance and Need of Blockchain MVP?

By : Rajiv Mehta

It has been declared today that Blockchain.io a new encryption exchange that was first demonstrated in February has announced that its MVP is now intended...

5 Minute Read
Read More

How Can We Help You?

india India (HQ)

Corporate House
15-16, Times Corporate Park, Thaltej, Ahmedabad, Gujarat 380059

USA USA

601 Brickell Key Drive, Suite 700, Miami, Florida, 33131, USA

canada Canada

71 Dawes Road, Brampton, On L6X 5N9, Toronto

australia-flag Australia

351A Hampstead Rd, Northfield SA 5085

UAE UAE

1608 Clover Bay, Business Bay, Dubai, UAE. PO Box 62049

sweden Sweden

Junkergatan 4, 126 53 Hagersten


Get in Touch

call-yellow-icon

Contact Number

+1 347 441 4161

gmail-icon

Email Us

[email protected]


  • Employee
  • Brochure
  • Quality Assurance
  • Resources
  • Privacy Policy
  • Sitemap
  • Solutions
  • Careers
  • Testimonials
  • Tutorials
  • QandA
  • Contact Us
  • bacancy google review 4.6
    bacancy google review
    bacancy glassdoor review 4.5
    bacancy glassdoor review
    bacancy clutch review 4.8
    bacancy clutch review
    bacancy goodfirms review 4.5
    bacancy goodfirms review
    iso
    X

    Get Our Newsletter

    Be The First To Get The Latest Updates And Tutorials.

    Request A Free Consultation