Startups are always keen on good opportunities. For many of them, a lucrative opportunity can be raising fund through various means. These days, ICO (initial coin offering), as opposed to the traditional venture capital has become the new way of raising money for the business. ICO is used by startups as an alternative to the stern and regulatory capital-raising process followed by banks or venture capital houses.
Whereas, in an ICO, a company releases its own digital currency, which can be exchanged for ethereum or bitcoin. Startups raise funds from investors looking for the upcoming big score of cryptocurrency.
Launching a fruitful Initial Coin Offering (ICO) has now become as important as a launching an Initial Public Offering (IPO) for businesses. Over the past few months, hundreds of millions of dollars have been spent on ICOs and no slowdown is there in sight. The fact is, as more and more startups considering the benefits of the ICO, the year 2018 is going to be even bigger with millions of startups launching their ICOs than in 2017.
Here is all what you need to know about launching a successful ICO
1. Be in the Right Frame of Mind
A few years back from now, raising funds for the startup was all about pitching your business idea to venture capitalists. The opportunity still exists but is no longer the only option for raising funds. Startups are turning their heads around to a different approach, an ICO. It could be the best way to obtain the cash required to realize the business goals. Angel investors and VC firms are worth a shot but an ICO can be the best strategy if done with apt ICO marketing.
2. Competition is Intense
According to a special report by CNBC.com, the amount of money raised via ICOs is more than $100 million per month. Shocked??? I was too… This means that it is the 11th hour for you to hire an ICO consultant and launch an ICO for your startup.
This growth not only means that ICOs are gaining more media attention but also the competition for investor support will increase. Companies have to distinguish themselves from others, learn ICO best practices and execute at a level, which is as advanced as that of companies striving for IPOs.
3. Communication is the Key
No two investors or companies are the same, and an ICO is not an exception to that. This makes effective communication as vital as your ICO marketing strategy. Your interaction or communication with investors is the way to your success.
The clearer your marketing message the better it educates your investors. They are willing to see a precisely defined company strategy, lock-up on token bonus for the founders, to create the sense that the company is going to be in it for a longer haul.
With an unending drive to improve businesses, it’s incredibly important for startups to score high in the market run. ICO development companies are helping them understand the true value of blockchain by offering state-of-the-art ICO launch services. Hire an ICO Consultant today and get your ICO marketing strategy build to cope up with the ICO trends 2018 and have your startup up and running.