Bacancy Bacancy
  • Customers

      Fortune 500 Clients

      Verizon
      Verizon
      Franklin Templeton
      Franklin Templeton
      The Container Store
      The Container Store
      KPMG
      KPMG
      AdviceWorks
      AdviceWorks
      Bridgestone
      Bridgestone
      NatWest Markets
      NatWest Markets
      Shell
      Shell
      Bangkok Bank Ltd
      Bangkok Bank Ltd
      The Children's Place
      The Children's Place
      Edward Jones
      Edward Jones
      United Parcel Service
      United Parcel Service
      Academy Sports & Outdoors
      Academy Sports & Outdoors

      Case Studies

      React JS VueJS Angular JS React Native Flutter Full Stack
      Ruby on Rails Node JS Golang AI & ML Data Science Java
      Python Salesforce DevOps Laravel Mobile App Embedded & Hardware

      Industries

      Information Technology BFSI Education Marketing & Advertising Manufacturing Retail Logistics & Transportation
      Healthcare eCommerce Public Services Travel & Hospitality Cloud Telecommunications Real Estate
      Explore All
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • what we do

      Experience

      Digital Workplace Services Product Enhancement

      Insights

      AI & Automation Data Analytics

      SAP Solutions

      SAP Consultation

      Innovate

      Robotic Process Automation Software Engineering Services Internet of Things (IoT) Data Science Artificial Intelligence Machine Learning

      Accelerate

      Cloud - Bacancy Combat Digital Process Automation Open Source Microsoft Dynamics Salesforce

      Assure

      Quality Assurance IT Staff Augmentation

      Embedded & Hardware

      Product Engineering Analog Design Services FPGA Engineering Service Wireless Design Embedded Software Design

      not list

      Hardware Engineering Power Engineering IoT Hardware
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • who we work with

      Industries

      Banking Financial services & Insurance Startups Oil & Gas

      not list

      Healthcare Life Science Real Estate & Construction Logistics
      bacancy

      Let’s grow together Partner with us

      get quote
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • about us

      Culture

      Agile Mindset Bacancy Values Bacancy Culture

      About Company

      About Us Leadership Team Awards & Recognition Infrastructure

      not list

      Customer Reviews Our Locations Partnership Media Coverage

      WE ARE

      GREAT PLACE TO WORK - CERTIFIEDTM

      Building and sustaining High-Trust, High-Performance CultureTM

      Bacancy Great Place to Work
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • technology

      Front End

      Angular Reactjs Vue.js UI/UX

      Platforms

      MS Dynamics Salesforce

      Back End

      Ruby on Rails Node.js Golang Laravel .NET Java Python

      Mobile

      React Native Flutter Android iOS

      Cloud

      AWS DevOps

      QA

      Automation Testing Software Testing

      Embedded & Hardware

      Embedded
      bacancy

      World-class expertise,Delivered

      get quote
      Explore All
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
  • PRODUCTS

      EV Products

      Battery Management System Motor Controller AC Charger Explore All

      not list

      CCS2 Controller DC Fast Charger AC Charge Controller
      bacancy

      Let’s grow together Partner with us

      get quote
      skype-icon

      Skype ID

      bacancy
      gmail-icon

      Email Us

      [email protected]
      call-yellow-icon

      USA

      +1 347 441 4161
      wp-icon

      UK

      +44 127 479 2316
hire developers

Bacancy

Bacancy represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™.

12+

Countries where we have happy customers

1050+

Agile enabled employees

06

World wide offices

12+

Years of Experience

05

Agile Coaches

14

Certified Scrum Masters

1000+

Clients projects

1458

Happy customers

  • Customers
      Case Studies
      • React JS
      • Angular JS
      • Vue JS
      • Node JS
      • AI & ML
      • Explore All
      Fortune 500 Clients
      • Verizon
      • The Container Store
      • KPMG
      • Academy Sports & Outdoors
      • Bangkok Bank Ltd
      • The Children's Place
      • Edward Jones
      • Franklin Templeton
      • AdviceWorks
      • NatWest Markets
      • Bridgestone
      • United Parcel Service
      Industries
      • Information Technology
      • BFSI
      • Education
      • Marketing & Advertising
      • Manufacturing
      • Retail
      • Logistics & Transportation
      • Healthcare
      • eCommerce
      • Public Services
      • Travel & Hospitality
      • Cloud
      • Telecommunications
      • Real Estate
  • What we do
      Experience
      • Digital Workplace Services
      • Product Enhancement
      Insights
      • AI & Automation
      • Data Analytics
      SAP Solutions
      • SAP Consultation
      Innovate
      • Blockchain
      • Software Engineering Services
      • Internet of Things (IoT)
      Accelerate
      • Cloud - Bacancy Combat
      • Digital Process Automation
      • Open Source
      • Microsoft Dynamics
      • Salesforce
      • Service Experience Transformation
      Assure
      • Testing
      • Resource Augmentation
      Embedded & Hardware
      • Product Engineering
      • Analog Design Services
      • FPGA Engineering Service
      • Wireless Design
      • Embedded Software Design
      • Hardware Engineering
      • Power Engineering
      • IoT Hardware
      • AL/ML
  • who we work with
      Industries
      • Banking Financial services & Insurance
      • Startups
      • Oil & Gas
      • Healthcare Life Science
      • Real Estate & Construction
      • Logistics
  • About Us
      About Company
      • About Us
      • Leadership Team
      • Awards & Recognition
      • Infrastructure
      • Our Locations
      • Partnership
      Culture
      • Agile Mindset
      • Bacancy Values
      • Bacancy Culture
  • Technology
      Front End
      • Angular
      • Reactjs
      • Vue.js
      • UI/UX
      Platforms
      • MS Dynamics
      • Salesforce
      Back End
      • Ruby on Rails
      • Node.js
      • Golang
      • Laravel
      • .NET
      • Java
      • Python
      Mobile
      • React Native
      • Flutter
      • Android
      • iOS
      Cloud
      • AWS
      • DevOps
      QA
      • Automation Testing
      • Software Testing
      Embedded & Hardware
      • Embedded
      Explore All
  • Products
    • Battery Management System
    • Motor Controller
    • CCS2 Controller
    • AC Charger
    • DC Fast Charger
    • AC Charge Controller
    • Explore All
  • Careers
  • Work @ Bacancy
  • Blogs
  • Resources
  • Customer Reviews
  • Contact
  • Get Quote
product enhancement services

Key Lessons to Learn From Netflix to Enhance Your Existing Product

Chandresh Patel
Chandresh Patel CEO and Agile Coach
Last Updated on September 16, 2021 | Written By: Riken Solanki
July 5, 2019 6 min read

Whenever you think about searching on the internet, Google is the first thing that comes to your mind. Whenever you think of chocolates, you think of Hersey’s. And when it comes to binge-watching, Netflix is the only thing that comes to your mind. Beyond any doubt, Netflix has become synonymous of binge-watching to make the most boring evenings enjoyable.

Netflix is 21 and over.

Reed Hastings and Marc Randolph two technology entrepreneurs came together and formed an online DVD rental by email service called Netflix and become a platform for so much more. Fast forward two decades, Netflix has become biggest TV, movies, and series studio and now the platform is not only limited to online streaming service, but it has become a producer of original content with significant network effects. Netflix has 149 million subscribers globally in over 190 countries. So. Let’s have a look at how data can help you enhance your creative product, just like the way Netflix did.

Unique Model and Different Strategy

Netflix started a completely new trend to deliver video streaming services on demand so the viewers can choose what they want to watch upon their demand. Netflix introduced a completely new way to consume entertainment contradictory to the traditional channel to watch your favorite show on a specific time.

Earlier cable channels and broadcast networks were making money by selling audiences to advertisers. In return to them, viewers were paying a monthly subscription fee to access the library content. Back in 2015, HBO introduced a subscriber-funded revenue model to make the library programs available on demand. HBO successfully succeed in subscriber-funded services as their users found the service worthy, then after many portals approached this way to provide access to a specific library. WWE Network subscription offers pay-per-view engagement model so the subscribers can enjoy more wrestling-related content and wrestling matches that fans can watch anywhere.

To enhance your product, adopt a differentiation strategy and an added value to ensure your product is unique from others in the market.

Just Like Netflix how You can leverage the Trends to drive the exceptional growth

  • Comfort: Netflix offered comfort and freedom from going out and shop for movies at the best value for their money
  • Technology: You can enjoy Netflix on any device
  • On-demand: Upon your availability, you can watch your favorite movie content from anywhere and anytime
  • Data-driven: The platform is not limited to recommendations, but pro-actively it is used to form content that fits personal preferences.
  • Subscription: With a low-cost monthly subscription, the platform’s structure is so simple.

Netflix

Digital Transformation and Netflix

Content marketing dominates our lives as its like walking on very thin ice because it requires so much expertise to enhance your user experience and improve your company’s value. And Netflix took a brilliant move, instead of generating new content, the company decided to revive the license of canceled TV shows.

This was a successful move to adopt a great fan base for producing its content.

Instead of copy and paste the existing content, Netflix ensures to generate unique and original content. The most popular series, like Narcos, stranger things, Daredevil, and many more. Today the platform has hundreds of exclusive TV shows for different genres. To survive in a cut-throat competitive era, make sure your product is unique or at least delivering value to its users.

How does Netflix pull it off 149 Million subscribers with Product Enhancement?

Netflix has always ensured that the content does not gear for a specific audience. From action series to complicated dramas, from action series to horror series to exclusive films starring popular actors, Netflix has pulled it off to serve different audiences simultaneously and separately. Netflix is notoriously to gather viewing data from a global audience to distinguish micro-genres to understand viewer’s interest. For different Netflix subscribers, there are different responses. For every individual, Netflix is different from small nooks and rooms to match the viewer’s taste.

Amazon has a similar strategy; on the other hand, Hulu is both similar and different. On the other hand, Hulu is the joint venture of NBC, Disney, and Fox, so the platform is mostly filled with shows owned by these companies.

What are the Key Reasons to take into consideration to enhance your product just like Netflix?

1. User Ratings

Netflix encourages the user’s ratings, and that is why keeping the customer experience at the forefront. Based on the user ratings, Netflix itself suggests that it will be worth watching for you. So, the users can discover TV shows and new movies to make it very easy as it helps to personalize the user experience. Give special importance to your user’s liking and disliking.

2. High-Quality Original Content

Netflix is presenting a platform to create high-quality content to provide a unique selling point to engage the users. Netflix realized its importance and gained a competitive advantage. Along with the high-quality content here, you need to ensure that your users get more and more engaged with the content listed on your platform.

3. Commercial free content

Netflix is binge-watching, so the platform ensures that viewers don’t get interrupted with the commercials. Another crucial thing to keep in mind is to let your users enjoy your product without getting distracted for a moment.

4. Free Trial

Netflix is offering 30 days free trial to showcase high-value content to its users who are not pretty sure or convinced with the service of Netflix. Giving away free samples or trail of your product will help you increase brand awareness as well as there are chances to transform your prospect users into potential customers. Furthermore, before the product goes into full production, it’s an excellent way to test your product.

Key Lessons to Learn from Netflix

1. Identify the One Metric That Can Grow with Your Business

There is no secret to success. But some companies fail because they take too many risks. So, from the early days, identify a massive potential market to grow. Facebook has more than 2 billion users, and the company has always cared for its users and how to maximize the engagement with the active users.

Once you identify the core growth matric, measure its success with the real numbers. So, the question that you need to ask yourself is how you are driving growth around the core matric?

2. Find Out the Difference Between Obvious Moves and Dumb Moves

Work on solving your customer’s problems and make their lives easier. There are very few percentages of people who use the product for the sake of using them. Ideally, people are using products to solve their problems and make their life easier. Ask yourself a very simple question, how am I making my end user’s lives easier with my product?

  • How to improve your product
  • If your product’s feature is so popular, then it will be going to use by a majority of your users. It’s significant to keep your customers happy instead of keeping your competitors predicting.

  • Instead of interesting problems, focus on solving the hardest product
  • Interesting challenges may necessarily not be the most urgent problems facing by users. The crucial way is to remain focused on the most difficult problems as it helps to drive growth.

    3. Quality Should Be the First and Foremost Focus

    Netflix has always focused on doing whatever it does well. Instead of providing DVD faster to the viewers, they thought to develop their streaming platform. The dedication to quality and experience of quality content is what has helped Netflix to form a loyal audience of fans.

    It is indeed true that the higher the quality of the product or service is, the higher your cost will be. So, take into consideration your vertical competition and march on with a question of whether you can afford to enhance your product with the higher-quality product or whether you cannot afford.

    Wrapping Up

    Today’s rapidly changing market dynamics and business models want to enhance their services or functionality of their products to stay ahead of the competition. Sometimes the in-house development teams are lacking with the capability to deal with all requests for adding additional features within a required timeframe. In such scenarios, we provide an extension team in conjunction with your in-house team to scale your product development team.

    If you want to seize the opportunity to enhance your product, then we will help you create sustainable products to add extensive value to your business. We have in-depth knowledge and extensive experience in exceeding your customer expectations and quickly bring a richer product to market at a lower cost with our top-notch product enhancement services.


Expand Your Digital Horizons With Us.

Start a new project or take an existing one to the next level. Get in touch to start small, scale-up, and go Agile.


Or
E-mail us : [email protected]

Your Success Is Guaranteed !

Related Articles

Bacancy Technology Celebrating 9 years of success
Avani Patel

December 23, 2020

Technology News

Bacancy Technology is Celebrating 09 Years in Business!

By : Avani Vyas

Who had imagined that a celebration event of an IT company would be so much fun and memorable when none of its attendees were present...

3 Minute Read
Read More
corona covid 2020
Paridhi Wadhwani

March 17, 2020

Technology News

Coronavirus Disease 2019 (COVID-19): Here’s Everything You Need to Know
(Myth Busters + Preventive Measures)

By : Paridhi Wadhwani

In this time of Pandemic, let us not be misguided by the rumours and myths regarding the Novel Corona Virus COVID-19 that are spreading more...

6 Minute Read
Read More
GitHub Launches Actions-Powered CI/CD Service
Pratik Panchal

September 24, 2019

Technology News

GitHub Launched Actions-Powered CI/CD Service – It’s Completely Free For Public Repos

By : PratikPanchal

Hey again guys, I am hoping that you are already aware of CI/CD and if you are not then please so visit this blog post,...

4 Minute Read
Read More

How Can We Help You?

india India (HQ)

Corporate House
15-16, Times Corporate Park, Thaltej, Ahmedabad, Gujarat 380059

USA USA

601 Brickell Key Drive, Suite 700, Miami, Florida, 33131, USA

canada Canada

71 Dawes Road, Brampton, On L6X 5N9, Toronto

australia-flag Australia

351A Hampstead Rd, Northfield SA 5085

UAE UAE

1608 Clover Bay, Business Bay, Dubai, UAE. PO Box 62049

sweden Sweden

Junkergatan 4, 126 53 Hagersten


Get in Touch

call-yellow-icon

Contact Number

+1 347 441 4161

gmail-icon

Email Us

[email protected]


  • Employee
  • Brochure
  • Quality Assurance
  • Resources
  • Privacy Policy
  • Sitemap
  • Solutions
  • Careers
  • Testimonials
  • Tutorials
  • QandA
  • Contact Us
  • bacancy google review 4.6
    bacancy google review
    bacancy glassdoor review 4.5
    bacancy glassdoor review
    bacancy clutch review 4.8
    bacancy clutch review
    bacancy goodfirms review 4.8
    bacancy goodfirms review
    iso
    X

    Get Our Newsletter

    Be The First To Get The Latest Updates And Tutorials.

    Request A Free Consultation