How to Utilize AR Technology for the Growth of your Business?

Augmented Reality has gained enough popularity and attention within a few years of its introduction. Markets and industries are interested in this technology, as they’ve senses the potential of AR. Though you might know Augmented Reality for ‘Pokémon Go’ or AR Games, it’s not the extreme limit of AR. AR is broad and much more capable.

The Hindu Business Line reports that global AR/VR market is expected to grow at a super fast rate of 76% in the next 5 years. It is destined to happen due to the value Augmented Reality is going to deliver to the businesses in upcoming times. So, be an early adopter of the technology to leverage the most out of it.

In case you are not sure about how to utilize AR Technology for the growth of your business, AR experts at Bacancy can explain it to you. See a few scenarios where your business can deploy Augmented Reality and increase the revenue –

1. In e-Commerce Industry

If you belong to the e-commerce sector or retail, using AR in your existing or new shopping app can boost your revenue definitely.

Let us explain how.

For the owners of online makeup stores, furniture shops or clothing businesses, the major problem occurs do not the inability to allow potential buyers for ‘trying’ the product.

Here is why it happens –

• Most of the people do not buy new shades of makeup product online, because they can’t try it to figure out how it will look on them.
• Clothing stores have high product return rate as many times, the fitting of their product is not fine for the buyer.
• In furniture stores online, prospects can’t check if the product will fit in their living room (or wherever) or not.

Augmented Reality is the solution to all 3 challenges mentioned above. See how –

• You can enable your e-commerce app to apply makeup on the real-time image of the buyer, increasing the chances of sell.
• AR can let your customers virtual try the dresses so that they could figure out if it is of their size and color of choice or not.
• End-users will be able to virtually place the furniture products in their home or offices, reducing the need for engaging design experts in the process.

These were a few examples. However, you can consult the AR developers or consultants to find out how it can be used to increase your sales online. Later on, you can keep on enhancing the features of your app.

2. For Educational Purpose

Be it for kids or for employees, teaching with the help of interactive visuals is always a great idea. With the help of AR, it is very much possible. Augmented Reality can make education or training very interesting.

Schools and coaching centers can use AR for explaining the timeline of historic events, statistical data and a lot more. With its integration in the education system, kids will enjoy learning and your academic business will grow.

Similarly, if companies deploy Augmented Reality to train the new employees or to enhance their employees’ skills, it will become engaging, less time consuming and more efficient. Your trainers will have to put less effort into educating your people. If you succeeded in automating the whole training, it will save you enough money as you won’t have to hire expensive resources for training.

3.In Visualization of Project or Ideas

3-D visualization is one of the most enticing features of AR Technology. As prototype creation of idea visualization is a critical step in project completion for many industries, this capability of AI can help you build more efficient projects and in reduced time.

It doesn’t just make you able to depict the objects in 3 dimensions, but interact with them and visualize your idea more profoundly. A prototype, enabled with Augmented Reality, forms the basis of a better project. Also, it can help you in getting funding for your project as you will be able to put your thought forward in a better and impressive way.

Your engineers, developers, designers, and marketers will also benefit from the AR-enabled prototype, ensuring higher productivity, fewer mistakes, and better results.

4. Travel Guides

What if your existing travel app starts showing tags on the real-time scenery when an app user focuses on it? Won’t it become more useful and engaging?

Adding navigation feature, detecting the co-ordinations and labeling the place with its name is all that you have to do in this case. Using Augmented Reality, this task becomes possible to do. So, create interactive travel guides which could guide people in real-time and enhance your revenue.

Utilizing the AR in travel guides or directories will be a good idea, not just for the end-users but for business too. After all, you will be able to convince more and more businesses to get listed on your app in order to gain visibility. Isn’t it?

5. In-premise Implementation – Hospitality Industry

Do you own a big hotel, restaurant, pub, resort, bar or any residential property which receives enough traffic on a daily basis and require numerous human resources for welcoming and assisting these people?
Well, if your answer is yes, Augmented Reality can change the things for you.

Get an AR-enabled app build for your business, through which, you could automate a few things, like providing directions to a particular area within your property, telling about food or offers, etc. Hotels can utilize AR to guide guests to their rooms, telling about the hotel’s famous areas, and a lot more.

6. Launch a Gaming or Sports app

Yes, we know that it must have come first in your mind while thinking of AR Technology. And this is the very reason for placing AR Gaming at the bottom of our list.

If you have a good idea for designing a unique AR game, get it developed into an app by hiring the best resources. The game must be engaging and within your budget.

Alternatively, you can launch a sports app. For example –

An app for cricket live streaming may have the efficiency to project game in 3D, allowing the viewers to zoom and watch the pitch as if they are watching from the ground itself.

How about it?

With such apps, you will be able to capture a giant base of gaming enthusiasts and app will be a hit.

Conclusion

AR improves the user experience and hence, increases the user engagement for a business. For every business, which makes the right use of this technology, it will open up the chances of increasing the earning and customers. In the article, we have mentioned a few scenarios and industries, where AR can be used. However, this new technology is expanding to other industries like dating, real estate, retail, healthcare, etc. too. With time, it will gain more traction.

Though AR is an efficient technology with excellent potential, but there is another factor which drives the end-users to explore AR-enabled products. Obviously, this factor is curiosity. If you are an early adopter of the AR Technology, you can take advantage of this additional benefit of AR applications. Otherwise too, AR is a promising technology and is going to survive for decades to come.