DigitalRetailX, headquartered in Beverly, MA, stands as a pioneering digital marketing agency. Dedicated to retailers nationwide, they excel in delivering innovative marketing solutions. Their product spectrum includes social media management, mobile app development, custom print portals, and a serialized coupon module, enabling result tracking across various platforms. Leveraging data-driven insights, DigitalRetailX empowers retailers with increased sales and precise marketing analysis. Their expertise extends to optimizing marketing strategies for superior ROI.

Technical Stack

  • HTML
  • CSS
  • Ruby on Rail
  • PostgresQL
  • AWS S3
  • Industry

    Marketing & Advertising

  • region
  • Region


  • project-size
  • Project Size

    $100000 to $200000


Tailored Coupons (Canvas Design)

Map-based Store Locator (GeoCoding API)

Traceable Serialized Coupons

Flexible User Push Notifications

How Bacancy Helped DigitalRetailX


Challenges & Solutions

Creating a Consistent Multi-Platform Experience

  • Solution: By implementing responsive design techniques, including media queries, we ensured that the website delivers a seamless and consistent user experience across diverse devices and screen sizes.

Enhancing Website Loading Speed

  • Solution: Through code optimization and upgrading the Rails version from 4 to 7, we significantly improved the website's loading speed and overall performance, minimizing user frustration due to slow loading times.

Precise Customer Tracking and Data Management

  • Solution: We integrated fingerprintJS and a distinctive key combination to ensure unique customer data for each installation. This enabled comprehensive customer tracking and data analysis, offering the client efficient management and valuable insights for informed decision-making.

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Years of Business




Countries with
Happy Customers


Agile enabled

Core Features

  • Personalized Coupons (Designed and Obtained via Canvas)
  • Map-Based Store Locator (GeoCoding API)
  • Tailored Application and Buttons
  • Traceable Serialized Coupons
  • Graphical Statistics with HighChart Library
  • User-Centric Push Notification Customization
  • no.-of-resources
  • No. of Resources


  • time-frame
  • Time Frame

    December 2018 - Ongoing

Experience With Bacancy

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