eCommerce Tracking Enhanced: GTM Integration & SEO Strategies
Overview
ACR Electronics, Inc. has been at the forefront of building survival products since 1956. As a leading development center for emergency beacons, their primary goal is to save lives. Catering to various markets, including marine, aviation, outdoor, and military, ACR designs and manufactures cutting-edge rescue beacons and survival gear for a wide range of users such as boaters, pilots, hunters, hikers, climbers, cyclists, and combat troops. With a global focus, ACR’s products are developed to meet the stringent worldwide-use criteria.
Technical Stack
Industry
E-Commerce
Region
USA
Project Size
Non- Disclosable
Highlights
Multilingual support
Social media sharing
Cloudfront integration
Remote database
Challenges & Solutions
Integrating Google Tag Manager with the entire eCommerce flow, including PDF downloads, dealer locator page visits, and social media clicks, presented a significant hurdle.
- Solution: After extensive research and development, we successfully integrated Google Tag Manager by adding a script of the data layer, ensuring seamless tracking of various eCommerce activities.
Implementing SEO tasks such as sitemaps, Google crawling, Google Analytics, and schema tags was crucial for improving search engine visibility.
- Solution: We implemented a comprehensive SEO strategy, incorporating tasks like sitemap creation, optimizing Google crawling, integrating Google Analytics, and adding schema tags to enhance search engine ranking.
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Years of Business
Experience
Happy
Customers
Countries with
Happy Customers
Agile enabled
employees
Core Features
- Google Maps Integration for Dealer Locations & Stories
- Multilingual Support for Global Reach
- Social Media Sharing Options for Enhanced Visibility
- CloudFront Integration for Storing Images and Videos
No. of Developers
09
Time Frame
December 2016 - Ongoing
Experience With Bacancy
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