Overview

FinPsyche System, an Australian-based behavioral finance platform, helps financial advisers, wealth managers, and fund providers understand how clients think, feel, and make financial decisions. The client aimed to go beyond mere risk tolerance questionnaires and embrace psychology-driven behavioral profiling in order to offer more accurate and personalized financial advice. FinPsyche collaborated with Bacancy for developing an AI-driven Smart Behavioral Finance system powered by profiling, behavioral analytics, secure data infrastructure, and compliance management. This solution allowed for the precise psychological mapping of clients, smooth adviser-client engagement, multi-market readiness, and high-level compliance with norms related to data privacy in Australia.

Technical Stack

  • Python
  • TensorFlow
  • OpenAI GPT Models
  • spaCy
  • FastAPI
  • PostgreSQL
  • AWS Lambda
  • AWS RDS
  • Docker
  • AWS S3

    • Industry

    FinTech

  • region

    • Region

    Australia

  • project-size

    • Project Size

    Non-Disclosable

Highlights

Launched successfully in the UK market in 2025

Partnered with Octo Members for advisory network reach

Introduced the Embed Link for lead generation and onboarding

Designed a quick 7-minute onboarding to improve adoption

Challenges & Solutions

Traditional assessments failed to capture behavioral accuracy

  • Solution: Bacancy’s expert ML developers built a psychology-driven ML framework that uses behavioral datasets to analyze decision-making styles, emotional biases, and financial confidence. It generates accurate behavioral profiles, enabling advisors to deliver personalized, data-backed financial recommendations.

Integrating Behavioural insights into Advisory workflows

  • Solution: Developed an embedded profiling feature that can be integrated into websites, email campaigns, or onboarding tools by advisors. It allowed the behavioral data to flow seamlessly into the dashboards for improved engagement and advisory planning.

To ensure compliance, data privacy, and secure information sharing

  • Solution: Implemented AWS infrastructure with encryption, role-based access, and compliance support under the Australian Privacy Principles. Also designed secure generation of behavioral reports and audit-ready monitoring.

Adaptation for Various Markets and Advisory Standards

  • Solution: Localized the behavioral assessment framework for UK regulatory guidelines. Custom report settings can be enabled to align with regional financial advisory standards, ensuring advisors meet compliance with minimal effort.

Core Features

  • Behavioral & Psychological Profiling
  • Adviser Dashboard & Personalized Reporting
  • Embed Link for Client Engagement & Lead Generation
  • Compliance-Ready AWS Encryption & Data Security
  • no.-of-resources

    • No. of Resources

    03

  • time-frame

    • Time Frame

    March 2024 - December 2024

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