Challenge
Often times, complicated mobile app screens keep customers away from buying monthly subscriptions. It happens especially when the purchase subscriptions are higher and it includes confusing terms. Further, mobile app solution includes different plans each providing unique add-on features based on price of the subscription plan.
National Geographic, a famous news channel and offline magazine, was facing same kind of issues after launching its mobile application. They were not receiving sufficient number of users or subscribers even they are top rated science news source worldwide. They wanted our developers to streamline and unify subscriptions that results in easy purchasing and boosts monthly subscribers.
Solution
After examining the actual problem, we decreased delivery time up to 80%. Wide range of terms and internal facilities of National Geographic company were mentioned which were dislocating user understanding. Mobile views of the app were cluttering on devices with certain screen sizes. We transformed UI/UX from the ground up to make it clean, simple and fast.
Analyst at our company arranged a meeting with top management at National Geographic to settle new revenue model that could maintain the same volume income but presents sheer number of features in each subscription plan. Designers have implemented flat, page-like layout that is attractive in look and has lesser mandatory fields.
Team
2
Backend Developers1
Frontend developerProject Figures
342
Number of Days381
No. of Git Commits3
Dedicated Team membersResults
Although it wasn’t a full-fledged project, we explored highly sought-after ideas that have brought 67% more sales. We injected new middleware services and connected new mobile screens to existing ERP used by National Geographic. National Geographic team is happy with our lean start-up methodology.
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