Snapchat eCommerce: Shop While You Snap

2011, till the time Snap chat has been launched it has shown an incredible amount of growth graph. At present, this whooping social media platform keeps surprising us by taking the online world by storm as well as plans to develop its own eCommerce platform. And this is the reason why more and more brands are experimenting with eCommerce.

On a daily basis, more than 10 billion videos a day on Snapchat is being watched and these number were up until February, it clearly indicated that people love to consume content through this popular platform.

This is what brands are taking into consideration when joining Snapchat, in order to appeal their audience and create a solid presence.

The story behind Snapchat’s e-commerce move

Earlier this week, Joanna Coles, Cosmopolitan’s Editor-in-Chief and one of Snapchat’s boards of directors, revealed at a Re/code conference that mobile shopping and eCommerce are coming to Snapchat. Recently, Snapchat worked with Hearst to create Sweet, a Snapchat’s eCommerce as is aiming to attract more eyeballs for publishers as well as brands.

While making use of a Snapchat’a eCommerce platform a user can conveniently shop, without leaving the Snapchat while making purchases. It would work with the Snapchat’s Discover feature to improve the engagement between media companies as well as users. However, Snapchat’s move into e-commerce might not be new for some.

In 2014, Snapchat launched Snapcash, money transfer feature application to receive and send money through the application. However, this video messaging application will move into eCommerce to attract a wider millennial audience.

How one can Leveraging Snapchat for business

Snapchat seems to be a promising addition to your business’s social platforms and if you wish to reap the eCommerce advantages to your business, check out the listed below different actionable tips:

Live event coverage:-

Make use of real-time feature and give your audience a direct access to your event and keep them updated, it does not matter where they are. If might remember in 2014, MBA leveraged Snapchat to let their fans direct aceese to the all start games, draft picks and slam dunk contest.

Create a buzz across social media

As snaps only last up to ten seconds so when you have new products or services you can launch teaser videos and pictures on your profile to create a buzz across social media. Mid last year KFC Australia used Snapchat to launch their latest zinger taco.

Keep your content fun as well as engaging

Be professional, yet still fun and engaging. Be creative and give the type of entertainment your audience is looking for.

Personal Connection Between You And Your Brand

Create a more personal connection between you, your brand and your audience. As it helps you to build a strong following. Give your audience a sneak peek at what goes inside your company behind the curtains such as normal work days, parties, or outings.

Host giveaways or offer incentives

Name the person who does not love giveaways and incentives. These classical types of offers can give you real foot traffic and engagement. You can offer promo codes, discount coupons, and other incentives and ask fans to view, like, share, retweet, or participate for a chance to win something big.

Create Snapchat performance metrics

There are three essential metrics to help you get started:

Create Snapchat performance metrics

• Total unique Views
• Total story Completions
• Screenshots – Record the number of snapshots your viewers took to determine the results.

Wrapping Up

Snapchat has many promising benefits to eCommerce businesses. Consider Snapchat in your business’s listed of social networks and follow the above guidelines to get started! If your mind has sparkled with any creative ideas or insights and if you are planning to create your own app similar to Snapchat or wish to move into eCommerce with Snapchat as it seems a suitable and convenient to you then look no further, you have landed on he right page and we Bacancy Technology, can be your one-stop solution. know the cost to develop an app like snapchat

We can help you to leverage mobile technology to take your organization to the next level. Hire mobile app developers from Bacancy Technology and see how we sculpt you thoughts into a unique app and viable application.