Factors SaaS Banking Banking as a Service (BaaS) Embedded Finance
It Is For Software workflows to financial institution Regulated banking capability via APIs Financial product inside a non-financial platform
Target Audience Banks, credit unions, lenders Fintechs and brands needing bank rails End users of a host platform
License Required No Sponsor bank partnership required Depends on structure; usually via a BaaS layer
Gross Margin Profile High and classic software margins Compressed by sponsor bank and compliance costs Varies; interchange and lending economics
Use Cases nCino, Backbase Unit, Treasury Prime Shopify Balance, Toast Capital