Though outdoor GPS navigation mobile apps have become our soul mate as soon as we step out of the home they have not been that effective when it comes to larger indoor areas including malls, airports, hospitals, warehouses and more. As these facilities are spread across a large area it is difficult for visitors to reach any specific location without proper guidance. The GPS navigation apps can help to reach a particular place in the city but they can’t help to find your preferred shop in a crowded mall. This is when the indoor navigation apps come into the picture.
The GPS navigation apps rely on signals from the GPS satellites to pinpoint the user location and guide the user towards the required destination. However, as GPS signals are weak inside the buildings they are that not effective in case of indoor navigation working. The Indoor navigation apps use different types of transmitters and hardware to facilitate the navigation inside huge premises.
Similar to outdoor GPS navigation, the indoor navigation apps show the user’s location on the map and create the shortest route possible to reach the particular destination. The apps are also configured to receive messages from the system administrators, helpful in case of emergencies. The app uses beacons and AR (Augmented Reality) technology for creating detailed navigation maps.
Let’s have a look at the main purpose of indoor navigation apps, which includes the following:
a) Positioning – the position of a place or person on the map. Like, a particular store in the mall or the person standing in the parking
b) Navigation – this helps in creating the shortest possible route for the users from their current position to destination
c) Push notifications – for sending messages to user’s phone
In addition to the benefits offered by indoor navigation to users, there are a plethora of benefits indoor navigation apps serve for businesses. Let’s have a look at a few of them
1. Data Gathering – The indoor navigation apps help to collect visitor’s data like the number of visits, time spent in a particular location, and the favorite places of the visitors.
2. Send Notifications – Generate trigger-based events, which include flagging up discounts when any visitor heads towards the specific destination or passes by the store.
3. 3rd Party Services – Sometimes, businesses need to pay for Platform as a Service (PaaS) solutions for storage and location engine service provider. The indoor navigation apps not only help in cutting time but also the expenses for maintenance.
If you want to take your business to next level and help people find ways in your big business complex then getting an indoor navigation app developed for your business is the solution. Contact a leading app development company today and hire app developer to increase the footfalls in your store and generate more revenue.