In accordance with statista;
Amazon is the leading online retailer with a net revenue of $232.88 billion in 2018.
In accordance with reports of 99firms.com;
- The total value of global retail e-commerce sales will reach $3.45T in 2019.
- Ecommerce retail sales are expected to account for 13.7% of global retail sales in 2019.
- By 2040, around 95% of all purchases are expected to be via e-commerce.
- China is the largest e-commerce market in the world.
With double-digit year-on-year growth in the e-commerce market, the online shopping trend has witnessed a massive growth since the past few years. Retailers are leaving no stone unturned to empower their online store with new plans and strategies, realizing the business potentials with multiple revenue channels.
Forrester Research analyst Brian Hopkins states that “Today, a great digital experience is no longer a nice-to-have website; it’s either a make or break point for your business as we are fully entering the digital age. It’s just not enough to make the customer happy and contented; it’s quite essential to exceed their expectations.”
So, Do You Want To Launch Your E-Commerce Store From Scratch?
If yes, there are a lot of essential features and functionalities that will help you to sell your product effectively: effective product management, a reliable payment gateway, and a well-planned shipping system.
But, before we get into details, we need to pick the best framework to build a modern, compelling, yet revenue-generating e-commerce store. And that’s where ROR comes to the rescue. Ruby on Rails is a smart and tested choice to start with your e-commerce venture as it provides a bunch of readymade functionalities and solutions for your online store.
But, What’s The Secret Behind The Success Of ROR?
One of the leading examples of ROR being chosen by multiple startups is Twitter.
There’s no denying the fact that Twitter has a massive impact on data sharing and content creation. It has become an essential part, especially for public figures and Bollywood actors. Twitter has become a crucial communication platform ranging from developers, programmers to academics.
With a blend of power-packed technologies like ROR, jQuery, and Webpack JS, twitter was launched in quite a shorter timeframe. Though on later parts, twitter joined hands with Scala to revamp their operations, still ROR was a significant part supporting backend.
So this was all about Ruby features and functionalities that converted big labeled projects like Twitter, Groupon, Linkedin to successful and revenue-generating startups.
Is ROR A Smart Choice To Launch A Robust And Flexible E-Commerce Store In 2019?
Yes, Ruby on Rails development services is a smart choice to start your online eCommerce store as it provides lots of ready-made and free solutions to implement basic features for your online store.
Let’s find out what rail has to offer for different sections of the e-commerce store.
When a prospective user lands to your website, your online e-commerce storefront is all that is sees and experience: high pixel images and product descriptions, pricing and company information, contact and shipping information, and so on.
All that a user wants is an enjoyable user experience to navigate to your store and find easily what they’re looking for to make a quicker purchase. If your competitor offers the same product and service that’s quite simpler to understand and buy, the customer won’t linger around you.
The critical point here is that a well-planned UX can make or break your website. If your website hosts a smooth and seamless user experience, it can raise conversion rates by 200% and can encourage customers to stay loyal to your brand for a more extended period.
Spree – One of the strongest ROR based e-commerce frameworks offers tons of customized themes and ready-to-use solutions so that you don’t need to invest more effort and money to make your store visually appealing and stay competitive in the market. Apart from UI and UX, make sure that your website is adaptive to browse and purchase items from multiple mobile and tablet screens.
Some of the useful functionalities and extensions for your storefront are:
As you know, people always like to get personalized experiences when doing online shopping. Show your customers their recently looked products and suggest to them the related product they might be interested in shopping. Integrating Spree extension such as spree_related_products and spree_recently_viewed can help you with this.
Now let your customers enjoy a closer look at your products with product zoom features. It allows users to focus on sections of an image and can view even the small product details by increasing its size.
Translation and localization:
Let your brand be globally accessible to all parts of the country with localization. Now translate your product name, description, and details to your preferred language with localization support.
2. Inventory Management
Manage all your products and product lines easily with ruby on rails inventory management system.
With Ruby on Rails you can:
- Track no of units in stock.
- Get notification about real-time stock updates and thus eliminate stock run out issues.
- Stock checking and examination
- Remove low-grade products with less customer satisfaction.
Now increase conversions, maximize sales, and boost your business revenue with the below features:
Now manage and display your product in multiple sizes, material, color, and more with spree commerce platform.
Manage your product with variables like price, category, type, season, sale, and other parameters with Spree_product_group extensions.
Import & Export products:
Add or update the products in bulk number, rearrange the categories or add the new one using CSV files. This feature is available with a datashift_spree extension.
- Let your customers go with seamless transactions with one-stop payment. It means customers can pay for goods or products without signing or creating an account.
- Apart from that, Ruby on rails community provides integrations with multiple payment gateways such as Paypal, Stripe, Braintree, Amazon pay, and so on.
- Now go global anytime and anywhere and ensure hassle-free payments by implementing extensions such as Spree_gateway and Spree_multi_currency.
Still, I Doubt, Is ROR A Codebase Mature?
Yes absolutely! Talking about Spree, which was created back in 2007, and since now, over 500+ developers actively contributed to the codebase, and the number is still increasing. The community actively supports the framework by adding new repositories and features and thus making it stronger. The codebase is quite mature, and the community is continually putting it more effort to strengthen its quality. And that’s why it has been empowered many top-notch companies such as Second Life, Bonobos, Chipotle Mexican Grill, and so on.
SAY YES TO RUBY ON RAILS!
While building an e-commerce storefront, it’s quite essential to have full-packaged tools and solutions to boost your e-commerce store launch, and undoubtedly, ROR has it all. So, I hope the dilemma of whether ROR will boost the launch of the e-commerce storefront is clear.
Did I miss out on anything? If yes, please feel free to let me know in the comment section below.